Considering that the flexible mobile phone holder is mainly intended for younger population, the aim was to create a simple and striking name and create a logo that would associate with the product itself. It is true, the octopus is associated with eight legs, however, since the product has the function of an octopus, we did not call our product Oktopus, but Oktopod – it sounded more striking to us.
We have been in dilemma for a long time of whether to add a tripod, just because Oktopod associates it with eight legs and a tripod with three legs, however, people already know what a tripod is for, so in this case we decided on an Oktopod Tripod. Oktopod – octopus association, Tripod – rack association.
When it came to the logo, we decided on a more “illustrated” font, where we replaced the letter “K” with a graphic of the product itself, which with its arms covers “O” and “t” and thus directly associates the application of the product. Black is the standard color, while the color of the letters “K” and “tripod” is a variable color, relative to the color of the product.